We’ve all heard about the power of Facebook Lead Ads to collect information from users while on a mobile device.
A lead ad looks like any other link ad with a CTA button on the surface. But when you click the link or CTA button (“Apply Now,” “Get Quote,” “Download,” “Learn More,” “Sign Up” or “Subscribe”), the user is immediately shown a form within Facebook.
Facebook then pre-fills requested information like name and email address based on Facebook profile information.
But why pay for all that when you can use them for free to collect info from your followers?
PLUS you can use them on desktop too!