Animated GIFs are easy to consume.
In the attention economy, it’s tough to capture someone’s attention for more than a minute or two. That’s why online video is such a challenging medium to master. Yet, we all know that video has the power to tell a story in a different way than still content can … which is why the animated GIF presents the perfect middle ground!
They can serve as calls-to-action.
As a marketer, you should always be considering different ways in which you can capture the attention of your audience through effective (and creative) use of calls-to-action. Animated GIFs might present the perfect opportunity for you to try something new.
They can have emotional impact.
The potential of the animated GIF to connect with people emotionally is tremendous for marketers. An emotional message, for instance, can bring people inspiration, laughter and harmony. Such an emotional impact, thanks to its immediate value to the user, certainly extends the reach of the format to new audiences.
Animated GIFs in Email Marketing
Animated GIFs display in email the same way a regular image does. That means you can experiment with replacing one of your still pictures in an email with an animated one! In factemails featuring an animated GIF pulled in 12% more revenue than their non-animated version.
How to Create Animated GIFs
There’s a really cool FREE software program called InstaGiffer that creates animated gifs from videos, can be your own videos or youtube videos.
This is free software and work on both mac and windows. It has other useful features too, like the ability to add your logo, to create cinema graphs and add captions.
The downside to animated gifs is that they tend to be really large files…so I will give you a Tip: In Instagiffer, go to => Frame => Delete Frames => Check “Delete Even Frames Only”. This will cut the file size in half.
Get Insta Giffer here: